Studio 301

Considering #renaming your existing organization? Here are a couple must-have's that need to fall into place for a name change to be justified: 1. Current name is nondescript (it should suggest something about what the org is/does/stands for) 2. Name is too long (typically no more than 3 words is ideal) 3. Ensure that the acronym (if your team uses one) isn't distracting 4. If the name itself has left a bad taste in the community's mouth (bad reputation) 5. If there's a negative sub-meaning that can be implied 6. If the new narrative/mission/services/products offered by the business are changing, does the organization's name still align with it? If not.... Most certainly consider changing the business name. BUT, if any or all of the above 6 points aren't applicable, then DO NOT CHANGE THE NAME. Renaming an EXISTING org isn't easy. If you're able to land on a name and a unified identity, congratulations. That means that the core team is on board. Now you have to tell the rest of your world about the new name. That is it's own campaign in every sense of it. Educating the community on "the new you", ensuring that ALL branded collateral, printed and digital aligns with the newly established brand identity....is about a third of what needs to be done. Every employee, board member, volunteer, beneficiary, etc...needs to be speaking about the organization as an educated authority so that each conversation they have is consistent with the mission, vision and values. A #brand is a reputation. A reputation is built through unified, consistent messaging and action. Consider these items before thinking about renaming an organization please. Your marketing partner, whoever is in charge of overseeing the renaming/rebranding of the organization should have the ability and foresight to advise, from an educated place, as to whether or not a name change is deemed necessary. And that may well mean that they'll need to canvas the greater community to see just how the name is perceived. If you feel your #marketing department or partner isn't up to that task....I encourage you and your team to build a new partnership with a trusted marketing team, like Studio 301 - #studio301 Here's a case study we're proud of that illustrates my above point about renaming a #nonprofit : https://lnkd.in/gfnNQy8J

Thoughts on PR, see below!

A gentle note to say that as all of #denver seems to be shutting down for the storm, Studio 301 remains open. #wfh2024 #nonprofit #virtualagency

Do you work for a nonprofit and have a marketing-related question? Look no further! I'm here to help. Leave your question in the comments below and I'll do my best to find the answer you need. Let's start a conversation and help each other out! #studio301 #nonprofit #conversations

⚠️⚠️Warning: shameless plug for studio301.org We bring the creative storytelling chops to the table to ensure that the mission driven organizations we serve are having the right conversations with the people they need to. Efficiently. And if they need to grow their business, we project their message through an assortment of highly targeted marketing tactics, from print campaigns, paid social media, PPC and more. https://lnkd.in/gNPMBWAm #studio301 #nonprofitmarketing #missiondriven #storytelling

You won't want to miss this one...

New Blog Post! #nonprofit #analytics #studio301 #marketing https://lnkd.in/gHjECHsu

Social Media Pro Tip: shoot once, create a HUGE library. We’re delivering a MASSIVE library of videos from one day’s worth of filming on behalf of one of our beloved clients. Maximize your time in front of the camera by establishing deliverables that will last you for a while (3 months, 6 months). Shorter is better for social content. Post once or twice a week, spread out the posts, all of the sudden you’re maintaining a regular cadence that people will see and inevitably want to interact with. Consistency is crucial in the social media world. Doesn’t matter which platform. #socialmediamarketing #howto #studio301 #tipoftheday https://lnkd.in/gCczVZ_a